Monday, September 11, 2006

Pam kasiki excites Lira residents

CROONING: DJ Michael and a dancer. Photo by Wandera W’Ojumbo
Bell Lager, Uganda Breweries flagship brand on Friday spiced up its Sales promotion in Lira town with a bash termed as the Bell Lager Kasiki ahead of the Pam Awards regional launch, with lots of entertainment featuring several artistes from Kampala.
The event, which took place at Crystal Discotheque in Lira town attracted hundreds of fans who danced the night away as they enjoyed Bell Lager. Artistes 'imported' from Kampala included Chagga, Red Banton and Entebbe based DJ Michael.
The curtain raisers were the lively City Rock Dancers who showcased a variety of dancing strokes leaving the crowd awed. By the time Chagga jumped on the stage, the crowds were already ecstatic and they danced to his popular tunes.
Bell Lager Brand Manager Oscar Mulira said the bash was to offer the beer brand's consumers in Lira a sneak preview of what was to be expected in the Pam Awards launch in Lira due the next day. Mulira said Bell lager has supported the music industry in Uganda, and the Pam Awards for the fourth year running.
"Bell Lager is proud to be associated with the music industry in this country. We understand the value our consumers attach to music as a way of life. We are therefore committed to continue supporting the industry," Mulira said.
Since the launch of this year's Pam Awards, Bell Lager has held the entertainment bashes for its consumers in the towns of Jinja and Lira. Residents left the venue after 4 a.m., awaiting the Pam Awards launch that was due the next day.


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